Wildlife Habitat Federation to move forward as “WHF”

Rebranding and marketing of Wildlife Habitat Federation to “WHF ” reflects growth and expansion within WHF’s Strategic Plan.

CAT SPRING, April 1, 2023  With the development of the recently updated Strategic Plan, WHF has modernized the logo to present a new image that identifies with its Texas roots. The new logo will be officially presented to the public in conjunction with the Coastal Prairie Conservancy Restoration Roundup on April 1, 2023. The rebrand as WHF does not alter the mission of the organization in providing on-the-ground restoration, management and generational sustainability of prairie habitat for the conservation of soil, water, air and wildlife.

The initial objective of WHF was to restore degraded ranchlands to their historical plant communities in order to provide habitat to support sustainable populations of Northern Bobwhite quail. For the past 19 years, WHF has grown to reach people in over 50 Texas counties and has impacted more than 110,000 acres of rangeland  through its education, outreach, consulting and implementation services. WHF’s  educational focus has encouraged landowners to become better stewards of the natural resources present on their properties.

“While assisting landowners in putting conservation on the ground for the benefit of quail, we realized that those conservation practices also contributed to improving all of our natural resources,” says Garry Stephens, Executive Managing Director.  Stephens said “For years, the conservation community has referred to us as WHF. Our new “brand” signifies the broader depth of commitment to improved habitat management on a variety of landscapes and to land conservation and sustainability from the Texas Gulf Coast to the Red River.”

WHF is education driven and will continue to offer direct assistance to landowners as the outreach program is expanded throughout much of Texas. 

“We are very excited to continue to work with other like-minded organizations on protecting the coastal prairie and other parts of Texas for generations to come,” says Stephens.  “Habitat is so much more than just one small bird; it’s the plants on the ground, the soil itself, and the many insects that become food for other living organisms. Our mission is to help landowners be better stewards of their land and improve the habitat, whether plants or animals.”

Check us out at https://www.whf-texas.org and @whf-texas on Facebook and Linkedin.

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About WHF

WHF was founded as Wildlife Habitat Federation in 2004 to restore quail on a small corridor of land in Colorado and Austin Counties. WHF has expanded into more than 50 Texas counties, encouraging good land stewardship through improved habitat management practices on ranches, farms and wetlands. Restoration of native prairies, prescribed grazing systems, and protection of sensitive areas are just a few of the practices used to improve ecosystem health.  To learn more about WHF and our history and legacy, please visit https://www.whf-texas.org.